Campaign Management

Navigating Screens

Account view

To access your account view, log intoSearch Ads and click on your name at the top right of any page.

From your account view you can:

• Create a new account
• View a list of your existing accounts
• Edit your account settings, including youraccount information, other users, and payment information (if you are anAccount Admin).
  

Campaign view

Navigating Campaigns 1

【点此观看视频】

View the guide to navigating campaign andad group views.

From the campaign view you can see a listof your campaigns, edit your campaign budget, pause or activate campaigns, andcreate new campaigns.

How to reach the campaign view

The campaign view is the first page you seewhen you login. Alternatively, you can access your campaigns list by clickingon your account name from the account view dropdown at the top right of thepage.

Customize your campaign list view

Your campaigns, their status, ID, app name,and a selection of metrics are all available in the campaign view. You cancustomize your performance metrics view by clicking on the blue “Edit columns”link on the top right of the table. A drag-and-drop feature lets you move itemsback and forth between the “Columns to Show” section and the “Columns to Hide”section.

Actions you can take at the campaign view

From the campaign view, you can edit acampaign’s budget and daily cap. However, budgets cannot be lowered once thecampaign has started.

There are no time constraints on budgets,so consider adding a daily cap to control how your budget is spent over time.

You can edit the budget and daily capdirectly in the table columns:

• Click the budget or daily cap of thecampaign you want to edit in the campaign list table.
• Highlight the amount.
• Enter your new budget or daily cap amountand hit return.
  

Note: You can also edit your budget anddaily cap once you’ve clicked into a campaign. Go to “Edit campaign settings”on the right-hand side of the page.

Pause or activate campaigns

Campaigns cannot be deleted once they’vebeen created. However, you can pause and activate campaigns as needed:

• Start from the campaign view page.
• Select the campaigns you want to activateor pause.
• Find the Actions drop down menu (next tothe Create Campaign button), and choose Activate or Pause.
  

Change the date range of your performanceview

A drop down on the right side of the pageoffers date ranges that include Today, Yesterday, Last 7 days, Last 30 days,Last week, Last 4 weeks, or Last 12 weeks.

Create a new campaign

Click the Create Campaign button to start anew campaign. A new page appears, and you can select the app you want topromote.

Note: If your app name includes a specialcharacter, it might not appear as an option. To type an alternate version of acharacter, hold the key down until its alternate characters are displayed. Theneither click on the one you want to use, or type the number that appearsunderneath.

Ad group view

In the ad group view you can managecampaign settings, view a list of ad groups, adjust budgets, and view reports.

How to reach an ad group page

To see your list of ad groups in anycampaign, simply click on the campaign name from the campaign view.

Customize your ad groups list view

Your ad groups, their status, ID, andperformance metrics are all available from this view. Tabs across the topprovide additional metrics. If you wish to customize your performance metricsview, use the “Edit columns" link.

Edit the campaign budget and daily cap

Go to “Edit campaign settings” in the topright corner of the ad group page. A new page opens and you can adjust yourbudget and daily cap there. You cannot lower your budget once your campaign hasstarted, however. Any changes you make here will apply across all ad groupswithin the campaign.

Note: You can also edit your budget anddaily cap for your campaign from the campaign view.

Change your ad group default cost-per-tap(CPT) bid

From the ad group view, you can change thedefault CPT bid for each ad group. Just click on the number in the column tohighlight it, and enter a new amount.

Pause or activate ad groups

• Start from the ad group page.
• Select all of the ad groups you want toactivate or pause.
• Find the Actions drop down menu (next tothe Create Ad Group button).
• Click Activate or Pause.
  

Create a new ad group

To create a new ad group, simply click theCreate Ad Group button. A new page appears where you can customize your adgroup. Enter the following information:

• Ad group name
• Devices
• Default CPT bid
• Ad sche**ng preferences (optional)
• CPA goal (optional)
• Search Match Y/N
• Keywords (optional)
• Negative Keywords (optional)
• Audience selection details (optional)
  

Make your selections, then click Save.

View All Keywords

You can see all of your bidded keywords andtheir performance metrics across all of your ad groups by clicking on “AllKeywords.”

Note: This view does not include searchterms that have been matched to your ad by Search Match. For a comprehensiveview of search term performance, including Search Match, select the SearchTerms tab.

Search Terms tab

The Search Terms tab gives you valuableinsights into all your bidded keyword and Search Match performance metrics.These metrics are aggregated from all ad groups across your entire campaign.Here you can do the following:

• View key metrics and performance, such assearch terms that led to impressions, taps and conversions.
• Discover the search queries that SearchMatch has automatically matched to your ads, and view their performance.
• Identify successful Search Match and broadmatch search terms to add as bidded keywords.
• Learn which Search Match or broad matchterms are not working, and consider adding them to your negative keywords list
  

Once you understand which search terms aredriving downloads at efficient CPAs and which ones aren’t working as well, youcan optimize your campaign accordingly.

For example, if you see a Search Match termperforming well and you want more impressions, consider adding that term as anexact match or broad match keyword. That way, you can bid more to obtainadditional impressions without affecting your overall ad group default maximumcost-per-tap (CPT) bid. Or, if you see a broad match term that is notconverting for you, consider adding it as a negative exact match term so yourad won’t show for that query.

Edit your negative keywords

From the negative keywords tab, you can addmore negative keywords to the campaign or a specific ad group, and deletenegative keywords.

Ad group keywords view

Navigating Campaigns 2

【点此观看视频】

View the guide to navigating keyword views.

To get to the ad group keywords view,simply click on the name of the ad group from the list. Here, you can managekeywords, view reports, and edit ad group settings.

View keywords

On the Ad Group Keywords tab, you can see alist of all keywords and their performance within your selected ad group.

Note: This view does not include SearchMatch terms. For a comprehensive view of all search query performance, select theSearch Terms tab.

Change the date range of your performanceview

A drop down on the right side of the pageoffers date ranges that include Today, Yesterday, Last 7 days, Last 30 days,Last week, Last 4 weeks, or Last 12 weeks.

Add keywords to an ad group

Click the ad group you want to edit, andclick Add Keywords. A dialogue box opens and lets you:

• Add a recommended keyword by clicking the“+” next to the word.
• Add all recommended keywords by clicking“Add to keywords” at the bottom of the list.
• Search for more keywords by entering asearch term in the search field and pressing return to see related terms.
• Click “+" or “add to keywords”.
• Add your own keywords in the My KeywordList box. Be sure to separate them by commas, then press return.
  

Note: If your keyword includes a specialcharacter, it might not appear as an option. To type an alternate version of acharacter, hold the key down until its alternate characters are displayed. Theneither click on the one you want to use, or type the number that appearsunderneath.

Once you have added more keywords to the MyKeyword List box, you can edit them using the Edit button on the right. TheEdit button lets you:

• Select the keywords you want to change.
• Change the match type from broad match toexact match, or vice versa. Note: once you save a keyword, its match typecannot be changed.
• Update your keyword bid for your selectedkeywords.
  

Edit a keyword’s cost-per-tap (CPT) bid

Look for the “CPT bid” column. Highlightthe bid you want to adjust, type in the new amount and press enter.

Edit keywords in an ad group

You can edit an ad group’s keywords whilethe ad group is running by using the bulk download and upload feature. To dothat, simply complete the following steps:

• Click Actions, then choose DownloadKeywords from the pop-up menu.
• Open the .csv file of the ad group’skeywords that downloads to your computer.
• Make your changes to the .csv file.
• Insert a column at the beginning of the.csv file and label the column header as “Action.” For each row in the .csvfile, indicate whether your edit is an “UPDATE” to update existing keywords or“CREATE” to add new keywords.
• Click Actions again, and choose UploadKeywords from the the pop-up menu.
• Browse for the revised .csv file, thenselect it using Choose.
• Click Upload.
  

Search Terms tab

The Search Terms tab in the ad groups viewoffers valuable insight into all your bidded keyword and Search Matchperformance metrics for the selected ad group. Here you can do the following:

• View key metrics and performance, such assearch terms that led to impressions, taps and conversions.
• Discover the search queries that SearchMatch has automatically matched to your ads, and view their performance.
• Identify successful Search Match and broadmatch search terms to add as bidded keywords.
• Learn whic ...

Campaign Management

Navigating Screens

Account view

To access your account view, log intoSearch Ads and click on your name at the top right of any page.

From your account view you can:

• Create a new account
• View a list of your existing accounts
• Edit your account settings, including youraccount information, other users, and payment information (if you are anAccount Admin).
  

Campaign view

Navigating Campaigns 1

【点此观看视频】

View the guide to navigating campaign andad group views.

From the campaign view you can see a listof your campaigns, edit your campaign budget, pause or activate campaigns, andcreate new campaigns.

How to reach the campaign view

The campaign view is the first page you seewhen you login. Alternatively, you can access your campaigns list by clickingon your account name from the account view dropdown at the top right of thepage.

Customize your campaign list view

Your campaigns, their status, ID, app name,and a selection of metrics are all available in the campaign view. You cancustomize your performance metrics view by clicking on the blue “Edit columns”link on the top right of the table. A drag-and-drop feature lets you move itemsback and forth between the “Columns to Show” section and the “Columns to Hide”section.

Actions you can take at the campaign view

From the campaign view, you can edit acampaign’s budget and daily cap. However, budgets cannot be lowered once thecampaign has started.

There are no time constraints on budgets,so consider adding a daily cap to control how your budget is spent over time.

You can edit the budget and daily capdirectly in the table columns:

• Click the budget or daily cap of thecampaign you want to edit in the campaign list table.
• Highlight the amount.
• Enter your new budget or daily cap amountand hit return.
  

Note: You can also edit your budget anddaily cap once you’ve clicked into a campaign. Go to “Edit campaign settings”on the right-hand side of the page.

Pause or activate campaigns

Campaigns cannot be deleted once they’vebeen created. However, you can pause and activate campaigns as needed:

• Start from the campaign view page.
• Select the campaigns you want to activateor pause.
• Find the Actions drop down menu (next tothe Create Campaign button), and choose Activate or Pause.
  

Change the date range of your performanceview

A drop down on the right side of the pageoffers date ranges that include Today, Yesterday, Last 7 days, Last 30 days,Last week, Last 4 weeks, or Last 12 weeks.

Create a new campaign

Click the Create Campaign button to start anew campaign. A new page appears, and you can select the app you want topromote.

Note: If your app name includes a specialcharacter, it might not appear as an option. To type an alternate version of acharacter, hold the key down until its alternate characters are displayed. Theneither click on the one you want to use, or type the number that appearsunderneath.

Ad group view

In the ad group view you can managecampaign settings, view a list of ad groups, adjust budgets, and view reports.

How to reach an ad group page

To see your list of ad groups in anycampaign, simply click on the campaign name from the campaign view.

Customize your ad groups list view

Your ad groups, their status, ID, andperformance metrics are all available from this view. Tabs across the topprovide additional metrics. If you wish to customize your performance metricsview, use the “Edit columns" link.

Edit the campaign budget and daily cap

Go to “Edit campaign settings” in the topright corner of the ad group page. A new page opens and you can adjust yourbudget and daily cap there. You cannot lower your budget once your campaign hasstarted, however. Any changes you make here will apply across all ad groupswithin the campaign.

Note: You can also edit your budget anddaily cap for your campaign from the campaign view.

Change your ad group default cost-per-tap(CPT) bid

From the ad group view, you can change thedefault CPT bid for each ad group. Just click on the number in the column tohighlight it, and enter a new amount.

Pause or activate ad groups

• Start from the ad group page.
• Select all of the ad groups you want toactivate or pause.
• Find the Actions drop down menu (next tothe Create Ad Group button).
• Click Activate or Pause.
  

Create a new ad group

To create a new ad group, simply click theCreate Ad Group button. A new page appears where you can customize your adgroup. Enter the following information:

• Ad group name
• Devices
• Default CPT bid
• Ad sche**ng preferences (optional)
• CPA goal (optional)
• Search Match Y/N
• Keywords (optional)
• Negative Keywords (optional)
• Audience selection details (optional)
  

Make your selections, then click Save.

View All Keywords

You can see all of your bidded keywords andtheir performance metrics across all of your ad groups by clicking on “AllKeywords.”

Note: This view does not include searchterms that have been matched to your ad by Search Match. For a comprehensiveview of search term performance, including Search Match, select the SearchTerms tab.

Search Terms tab

The Search Terms tab gives you valuableinsights into all your bidded keyword and Search Match performance metrics.These metrics are aggregated from all ad groups across your entire campaign.Here you can do the following:

• View key metrics and performance, such assearch terms that led to impressions, taps and conversions.
• Discover the search queries that SearchMatch has automatically matched to your ads, and view their performance.
• Identify successful Search Match and broadmatch search terms to add as bidded keywords.
• Learn which Search Match or broad matchterms are not working, and consider adding them to your negative keywords list
  

Once you understand which search terms aredriving downloads at efficient CPAs and which ones aren’t working as well, youcan optimize your campaign accordingly.

For example, if you see a Search Match termperforming well and you want more impressions, consider adding that term as anexact match or broad match keyword. That way, you can bid more to obtainadditional impressions without affecting your overall ad group default maximumcost-per-tap (CPT) bid. Or, if you see a broad match term that is notconverting for you, consider adding it as a negative exact match term so yourad won’t show for that query.

Edit your negative keywords

From the negative keywords tab, you can addmore negative keywords to the campaign or a specific ad group, and deletenegative keywords.

Ad group keywords view

Navigating Campaigns 2

【点此观看视频】

View the guide to navigating keyword views.

To get to the ad group keywords view,simply click on the name of the ad group from the list. Here, you can managekeywords, view reports, and edit ad group settings.

View keywords

On the Ad Group Keywords tab, you can see alist of all keywords and their performance within your selected ad group.

Note: This view does not include SearchMatch terms. For a comprehensive view of all search query performance, select theSearch Terms tab.

Change the date range of your performanceview

A drop down on the right side of the pageoffers date ranges that include Today, Yesterday, Last 7 days, Last 30 days,Last week, Last 4 weeks, or Last 12 weeks.

Add keywords to an ad group

Click the ad group you want to edit, andclick Add Keywords. A dialogue box opens and lets you:

• Add a recommended keyword by clicking the“+” next to the word.
• Add all recommended keywords by clicking“Add to keywords” at the bottom of the list.
• Search for more keywords by entering asearch term in the search field and pressing return to see related terms.
• Click “+" or “add to keywords”.
• Add your own keywords in the My KeywordList box. Be sure to separate them by commas, then press return.
  

Note: If your keyword includes a specialcharacter, it might not appear as an option. To type an alternate version of acharacter, hold the key down until its alternate characters are displayed. Theneither click on the one you want to use, or type the number that appearsunderneath.

Once you have added more keywords to the MyKeyword List box, you can edit them using the Edit button on the right. TheEdit button lets you:

• Select the keywords you want to change.
• Change the match type from broad match toexact match, or vice versa. Note: once you save a keyword, its match typecannot be changed.
• Update your keyword bid for your selectedkeywords.
  

Edit a keyword’s cost-per-tap (CPT) bid

Look for the “CPT bid” column. Highlightthe bid you want to adjust, type in the new amount and press enter.

Edit keywords in an ad group

You can edit an ad group’s keywords whilethe ad group is running by using the bulk download and upload feature. To dothat, simply complete the following steps:

• Click Actions, then choose DownloadKeywords from the pop-up menu.
• Open the .csv file of the ad group’skeywords that downloads to your computer.
• Make your changes to the .csv file.
• Insert a column at the beginning of the.csv file and label the column header as “Action.” For each row in the .csvfile, indicate whether your edit is an “UPDATE” to update existing keywords or“CREATE” to add new keywords.
• Click Actions again, and choose UploadKeywords from the the pop-up menu.
• Browse for the revised .csv file, thenselect it using Choose.
• Click Upload.
  

Search Terms tab

The Search Terms tab in the ad groups viewoffers valuable insight into all your bidded keyword and Search Matchperformance metrics for the selected ad group. Here you can do the following:

• View key metrics and performance, such assearch terms that led to impressions, taps and conversions.
• Discover the search queries that SearchMatch has automatically matched to your ads, and view their performance.
• Identify successful Search Match and broadmatch search terms to add as bidded keywords.
• Learn whic ...